The Role of Uncertainty Avoidance on E-Commerce Acceptance across Cultures
نویسندگان
چکیده
منابع مشابه
The Role of Uncertainty Avoidance on E-Commerce Acceptance across Cultures
As organizations embrace the global business world, the exploitation of the recent advance technologies to communicate between various business partners and customers in different geographical locations worldwide and across countries become eminent. The objective of this paper is to advance our understanding on how e-commerce is being adopted in two different countries rarely studied; Malaysia ...
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ژورنال
عنوان ژورنال: International Business Research
سال: 2014
ISSN: 1913-9012,1913-9004
DOI: 10.5539/ibr.v7n5p166